Influence Activation
Lionel et Élisa & Balmain
Creative Concept
Bureau Kapel' takes immense pride in having orchestrated the collaborative campaign between @lionelisa_ and Balmain, beautifully encapsulating the essence of Olivier Rousteing's capsule collection, "The Vestiaire D'Olivier". Drawing inspiration from the fluid silhouettes of Pierre Balmain's '70s archives, the collection seamlessly marries the past with the present. Evocative of the PF23 Collection, it boasts pieces that stand as both timeless and emblematic of the era. Bathed in warm, vintage hues, the collection is a vivid representation of the maison's iconic "New French Style". Details like jacquard, check monogram, prince of Wales check, and houndstooth further elevate its charm.
Kapel' Input
Bringing this vision to life, @lionelisa_ created captivating '70s-inspired videos tailored for TikTok and Instagram. Complementing this, a series of photos highlighted the collection's unisex essence, offering a visual journey that defies gender norms and celebrates fashion's enduring spirit.
But it wasn't just about clothes; it was about capturing a mood. With the overarching theme centering on various facets of "pop" – from French pop and Pop college to Refined pop, the collaboration was a vibrant nod to an eclectic era.
Campaign results
Number of visuals: 11
Reach: 27.9K
Impressions: 43.3K
Interactions: 4.1K
