Influence Activation
Marine Dauchez & Longchamp
Creative Concept
For the Longchamp Spring-Summer Collection and new additions of Roseau bag, our goal was to recreate the atmosphere of Provence in Paris. To achieve this, we chose the charming location of Ile St. Louis, transporting viewers to the south of France. The collaboration was shot on a film camera, adding a touch of nostalgia for the hot summer days. With Marine Dauchez's expertise in fashion and style, the result was a perfect blend of Parisian chic and Provençal charm.
Kapel' INPUT
Artistic Direction
Content Production
Styling & Set Design
Longchamp has always embodied ambition, femininity, and Parisian flair. The brand's desire to bridge traditional craftsmanship with modern design has earned it a reputation as a timeless and iconic fashion house. Marine's sense of style perfectly aligns with the brand's aesthetics, making her a perfect ambassador.
Campaign RESULTS
Number of posts: 3
Reach: 73.9K
Impressions: 98.5K
Interactions: 6.6K
ER: 2.8%
